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NEW AGE ELECTRONICS BOOSTS SALES TEAM

Account Executive Appointed To Support Rapidly Growing Digital Imaging Portfolio

Los Angeles, CA—August 9, 2004—New Age Electronics, Inc. (New Age), a leader in sales, logistics, remanufacturing and supply chain solutions for the consumer technology industry, today announced the appointment of Christopher Walters as an account executive, focused on further strengthening the company’s photo specialty business.

With more than 15 years of consumer technology distribution experience, New Age Electronics has built a reputation for success by offering a partner-oriented marketing strategy that provides growth for manufacturers, distributors and retail partners alike. As New Age expands its photo specialty business, it is fast becoming the company retailers’ look to for a broad selection of offerings from the industry’s top digital imaging manufacturers. Some of New Age’s current retail relationships include B&H Foto, Ritz and Beach Camera.

“As the digital photography market continues to expand, more photo industry manufacturers are looking to add partners like New Age, who can provide true sales expertise that is specific to the digital imaging industry. We are well positioned to provide manufacturers and resellers with the components required for future success in this field,” said Adam Carroll, President, New Age Electronics, Inc. “In addition, we are adding key new hires to our team, like Christopher, who have significant experience in the photography market and add to the overall value of our offerings.”

Christopher Walters, Account Executive, Photo Specialty - Walters joins New Age to further drive the company’s portfolio of digital imaging specialty. His role will include driving new business, future strategic sales, marketing and e-commerce initiatives and marketing support services, including just-in-time inventory, timely sales forecasting and delivery offerings. Walters’ strong background in sales and support of a wide range of photographic products and services will provide New Age with the expertise needed to further grow its digital photography line-up. Previously, Walters has held sales positions at both Eastman Kodak Company and Fujifilm, USA, Inc.

About New Age Electronics, Inc.
New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age the provider of choice for manufacturers such as HP, Panasonic, Sharp, and retailers such as Wal-Mart, Costco, and Office Depot. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, CA. For more information on New Age, call 310.549.0000, toll-free (800) 234-0300 or visit the company’s website at http://www.newageinc.com.