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NEW AGE ELECTRONICS TO PUSH CONSUMER ELECTRONICS DEEPER INTO FOOD & DRUG CHANNEL WITH SENIOR SALES APPOINTMENT

New Sales Executive Dale Krueger to Increase New Age’s Food & Drug Penetration, Take Digital Imaging Products to Broader Audience

Los Angeles, CA—February 17, 2005— New Age Electronics, Inc. (New Age), a leading provider of consumer technology sales and supply chain solutions, today announced the hiring of Dale Krueger as senior account executive for the food and drug category. Krueger, who brings 30 years’ sales experience to the role, will be responsible for increasing the number of national and regional food and drug retailers that carry New Age’s broad range of digital imaging products, including cameras, printers and ink cartridges.

“Dale has the background required to introduce food and drug stores across the country to our comprehensive product portfolio and powerful logistics services,” said Adam Carroll, president, New Age Electronics. “Dale’s expertise will help us provide food and drug retailers the tools they need to eliminate the complexity and cost associated with forecast and inventory management, customer returns and promotions.”

Dale Krueger, Senior Account Executive – Krueger joins New Age from national distributor xpedx, where he was the director for the development, growth and management of sales to the retail channel. Previous to xpedx, he held senior regional sales positions with Dreyer Ice Cream Company and Orowest Foods Company. Krueger holds a B.A. degree in political science and history with a minor in business from the University of Washington.

About New Age Electronics, Inc.
New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age the provider of choice for manufacturers such as HP, Panasonic and Sharp, and national and regional retailers such as Big Lots, Aaron’s Rents and Nebraska Furniture Mart. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, Calif. For more information on New Age, call (310) 549-0000, toll-free (888) 234-0300 or visit the company’s Web site at http://www.newageinc.com.