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Melissa Stone

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NEW AGE ELECTRONIC PARTNERS WITH FIREFLY TO OFFER BACKLIT KEYBOARD COMPUTING SOLUTION

Owners of keyboard patent turn to New Age for expert retail advice and logistics

Carson, CA—May 3, 2006—New Age Electronics, Inc. (New Age), a leader in sales, logistics, remanufacturing and supply chain solutions for the technology industry, announced today it will partner with Firefly Technologies, Inc. for logistics services.

 

As technology is further integrated into the everyday lives of consumers, there is a drive to use the PC anytime, anywhere. Consumers are looking for ways to enhance their experience, with products like a backlit keyboard, to make it easier to use a PC on an airplane, in the home office or to watch a movie. Firefly holds the patent for the backlit keyboard, and intends to license the technology to desktop and notebook PC makers. Currently, Firefly’s keyboard is available through direct sales and via SkyMall magazine. In the coming months, Firefly is evaluating rolling out the product into additional retail markets throughout the U.S.

 

“We believe that in a few short years’ computer keyboards will all be backlit and that FireFly will establish its technology as the industry standard,” said John Walsh, president and CEO, Firefly Technologies, Inc. “New Age’s ability to electronically integrate with customers, cost-effective logistics services and experience will help us reach this goal.”

 

“Firefly’s keyboard is the type of cutting-edge product we like to have in our repertoire and we look forward to complementing Firefly’s ambitious business plan,” said Adam Carroll, President, New Age Electronics, Inc. “Our logistics services are ideal for start-ups as they enable companies to reach retail, consumers directly, or distribution centers without having to heavily invest in infrastructure.”

 

By partnering with New Age for fee-for-service logistics to increase supply chain efficiencies, consumer technology manufacturers, like Firefly, can better meet the demands of retailers. New Age offers services from inventory/warehouse management to order fulfillment to reverse logistics.

 

About New Age Electronics, Inc.
New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age a provider of choice for manufacturers and retailers. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, CA. For more information on New Age, call 310.549.0000, toll-free (800) 234-0300 or visit the company’s website at http://www.newageinc.com.