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New Age Electronics to Manage Authorized HP Store on eBay

Los Angeles, CA—June 17, 2004—New Age Electronics, Inc. (New Age), a leader in sales, logistics, remanufacturing and supply chain solutions for the consumer technology industry, today announced it will manage the HP Marketplace – HP’s authorized store on eBay.

The HP Marketplace (www.stores.ebay.com/hpmarketplace) provides online shoppers the opportunity to purchase a wide variety of high-quality products from HP in the fun and functional environment of eBay. To that end, New Age will strive to make the HP Marketplace a one-of-a-kind online store through exclusive eBay deals, faster shipments and guaranteed quality.

“The HP Marketplace underscores our efforts to provide partners with innovative new approaches to successfully expand their reach,” said Adam Carroll, President, New Age Electronics, Inc. “As HP and eBay team to educate users on digital photography skills critical for more effective eBay sales, we are proud to manage the site that provides the products and technologies needed to realize those results.”

New Age, an HP sales and logistics partner for 15 years, will manage every aspect of HP Marketplace operations, including customer service, product procurement, inventory management, creative product bundling, fulfillment and select marketing efforts. In addition to managing the HP Marketplace, New Age continues to carry the full portfolio of HP-branded consumer technology products for distribution to a broad channel of retail partners throughout the U.S.

"New Age Electronics has done an excellent job of applying their strategic approach to sales and logistics to eBay's online community with their management of the HP Marketplace," said Bill DeLacy, vice president of Sales, U.S. Consumer and Supplies, HP. "The combination of leading consumer technology products and flawless execution on the part of New Age has led to positive customer feedback and increased sales."

HP Marketplace, an eBay Platinum PowerSeller member, has maintained a 99.4 percent positive feedback rating from eBay shoppers and upholds an excellent sales performance record—selling in excess of 50,000 products. HP Marketplace offers both the auction-style format and “Buy-It-Now” option, covering 10 consumer technology categories: desktops, monitors, printers, all-in-one, calculators, notebooks, handhelds, scanners, digital cameras, and supplies and accessories. As a result of New Age’s cost-effective process for logistics, remanufacturing and distribution, HP Marketplace customers can expect their product to be shipped within just 24 hours of payment.

As part of this relationship, the HP Marketplace will provide new eBay users with the opportunity to purchase a “Starter Kit,” which includes an HP digital camera, memory card, software, eBay University CD-ROM, eBay camera case and the Official eBay Bible.

About New Age Electronics, Inc.
New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age the provider of choice for manufacturers such as HP, Panasonic, Sharp, and retailers such as Wal-Mart, Costco, and Office Depot. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, CA. For more information on New Age, call 310.549.0000, toll-free (800) 234-0300 or visit the company’s website at http://www.newageinc.com.