Media Contact:

Roxanne Leone

New Age Electronics, Inc.

310.549.0000 ext. 126

rleone@newageinc.com

New Age Electronics Distributing Apple iPod From + HP –

First of New Suite of HP Entertainment Products to be Distributed by Supply Chain Leader -

Los Angeles, CA — November X9X, 2004 — New Age Electronics, Inc., a leader in sales, logistics, remanufacturing and supply chain solutions for the consumer technology industry, today announced that the Apple iPod from HP, launched in early September, is one of a range of new HP entertainment products that it is distributing to retailers across the country. The Apple iPod from HP was initially launched by New Age’s online retailer partners WalMart.com, Sears.com, Samsclub.com, Buy.com and Costco.com.

“We’re a committed and aggressive advocate of HP products,” said Adam Carroll, president of New Age Electronics. “We were fast out of the gate with the Apple iPod from HP and we will take an equally uncompromising approach with the rest of HP’s digital entertainment suite.”

Time-to-market is often critical in the consumer technology sector, where the ability to load a retail channel rapidly with a popular new product can translate into millions of dollars in extra revenue for manufacturers and their online and high street partners. New Age’s advanced supply chain management process ensures that both virtual and brick-and-mortar consumer electronics stores can manage their inventories of HP entertainment products on a just-in-time basis.

In addition to the Apple iPod from HP, New Age Electronics is now shipping a comprehensive range of HP entertainment products, including entertainment PCs, plasma and LCD televisions and digital home theater projectors.

The HP entertainment suite will be available from retailers nationwide, including P.C. Richards & Sons, American TV & Appliance, BrandsMart USA, Nebraska Furniture Mart J&R Music and Tweeter.

About New Age Electronics, Inc.
New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age a provider of choice for manufacturers and retailers. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, CA. For more information on New Age, call 310.549.0000, toll-free (800) 234-0300 or visit the company’s website at http://www.newageinc.com.

 

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iPod is a trademark of Apple Computer Inc.