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New Age Electronics Chosen as Kodak Distribution Partner

Los Angeles, CA—August 25, 2004—New Age Electronics, Inc. (New Age), a leader in sales, logistics, remanufacturing and supply chain solutions for the consumer technology industry, today announced an agreement with Eastman Kodak Company to market a wide array of KODAK inkjet papers for digital photography printing. Under the terms of the agreement, New Age will also sell Kodak’s EASYSHARE digital cameras, camera docks, printer docks, media and accessories to New Age’s wide channel of retail partners.

The addition of Kodak’s inkjet papers and EASYSHARE brand to New Age’s digital photography line-up strengthens the company’s photo-specialty expertise and provides the company’s reseller partners with a broad selection of offerings from one of the industry’s top digital imaging manufacturers.

“New Age’s approach to sales and logistics complement our efforts as an aggressive leader in the fast-growing digital photography market,” said Eileen Murphy, national sales manager, Digital & Film Imaging Systems, Eastman Kodak Company. “We appreciate New Age’s energy and creativity, and look forward to providing their customers with Kodak’s high-quality, easy-to-use infoimaging solutions.”

With more than 15 years of consumer technology distribution experience, New Age Electronics has built a reputation for success by offering a partner-oriented marketing strategy that provides growth for manufacturers, distributors and retail partners alike. As New Age broadens it digital imaging portfolio, retailers can now turn to the company to provide Kodak’s inkjet papers and EASYSHARE line, while benefiting from the company’s suite of sales and marketing support services – including just-in-time inventory, timely sales forecasting and delivery offerings. Furthermore, New Age’s retail partners are provided with a single point of contact to ensure quality service and availability.


“The addition of Kodak’s inkjet paper, EASYSHARE printer docks, cameras and accessories not only broadens our offerings in this growing segment, but provides our network of regional retailers and their customers with products from the fastest-growing digital camera brand in the marketplace,” said Adam Carroll, president, New Age Electronics, Inc. “Our decision to bolster this category and build out our photo-specialty expertise is the result of the rapid growth and consumer demand we have witnessed in digital photography over the course of the last two years.”

About New Age Electronics, Inc.
New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age the provider of choice for manufacturers such as HP, Eastman Kodak, Panasonic, Sharp, and retailers such as Wal-Mart, Costco, and Office Depot. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, Calif. For more information on New Age, call 310.549.0000, toll-free (800) 234-0300 or visit the company’s website at http://www.newageinc.com.

 

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images – for memories, for information, for entertainment.  The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images).  With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications Group, offering on-demand color printing and networking publishing systems consisting of three wholly owned subsidiaries:  Encad, Inc., NexPress Solutions, and Kodak Versamark; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

 

For further information about Kodak's professional products, customers may call: 1-800-235-6325, or visit www.kodak.com/go/professional