Media Contacts:
Jeff Seedman / Julia Zamorska
Ruder Finn Public Relations
310-882-4009 / 310-882-4007
seedmanj@ruderfinn.com
/ zamorskaj@ruderfinn.com
New Age Electronics Appoints Michael Bertolani
To Lead and Expand Rental Division
Carson, Calif. – Feb. 29,
2008 – New Age Electronics, Inc. (New
Age), a leading solution and logistics provider delivering an unsurpassed
supply chain model to consumer technology retailers and vendors, announced
today it has appointed Michael Bertolani as National Account Manager
Retail/Rental Division. The seasoned industry veteran will play an instrumental
role in managing and expanding New Age’s rental-purchase fulfillment practice
through his vast expertise of the estimated $6.8 billion[1]
rent-to-own retail business.
Bertolani brings 13 years of
related industry experience and success to New Age. In his previous role as a
national sales manager, Bertolani focused on growing the rental business by
working with large buying groups and consumer electronics manufacturers. He
also spent time as a national strategic account manager, where he more than
doubled sales by implementing strategic channel incentive programs and
renovating existing industry programs to fit current channel needs.
“The burgeoning
rental-purchase business represents a tremendous growth area for New Age and
Michael brings the qualifications and expertise needed to ensure we are taking
the most aggressive approach towards capturing significant market share,” said
Adam Carroll, president, New Age Electronics. “Michael’s extensive experience
in the rent-to-own industry will prove invaluable and we are thrilled to
welcome him to the New Age team.”
As
the leading fulfillment provider of consumer technology products, New Age is
uniquely positioned to provide rent-to-own retailers with a wide assortment of
product line and brand options. Furthermore, New Age is able to provide
expertise on the pairing of consumer electronics products for a total-solution
offering. By combining multiple brands and products into fewer shipments, New
Age is able to reduce logistics costs associated with shipping, fuel and
freight expenses on behalf of rent-purchase customers, while increasing
operational efficiency.
Customers
are increasingly relying on New Age to select all the components they need to
sell a complete HD home theater or home office experience. New Age also
maintains unparalleled visibility into the digital photography market.
“New Age is a dynamic company
that understands the clear market potential the rent-to-own industry offers,”
said Bertolani. “I’m excited to join a company that shares my enthusiasm for
this business and has the processes and partners in place that will enable us
to hit the ground running. It’s an excellent match and I’m excited to help make
an immediate impact.”
About New Age Electronics,
Inc.
New Age Electronics is a sales and supply chain solutions innovator that
provides consumer technology (CT) manufacturers with a broad offering of
logistics, distribution and remanufacturing services. Extensive experience in
the CT industry and a customer-centric approach has made New Age the provider
of choice for manufacturers such as HP, Panasonic, Kodak and Sharp, and
national and regional retailers such as Big Lots, Aaron’s Rents and Nebraska
Furniture Mart. New Age distinguishes itself with extremely efficient
operations and relentless focus on customer satisfaction. Founded in 1988, New
Age is headquartered in Carson, Calif. For more information on New Age, call
(310) 549-0000, toll-free (888) 234-0300 or visit the company’s Web site at www.newageinc.com.
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