Contact: Jessica Epple Melissa Peters Oracle Porter Novelli
650/506-8741 206/770-7013 jessica.epple@oracle.com melissa.peters@porternovelli.com
New Age Electronics Selects Oracle®
Applications
Over SAP and Microsoft
Consumer
Technology Leader to Benefit from Integrated View of Customer and Manufacturing
Partner Transactions with Oracle E-Business Suite Special Edition
REDWOOD SHORES, Calif., July 11,
2005 – New Age Electronics, Inc. (New Age), a leading provider of consumer
technology sales and supply chain solutions, has selected Oracle® E-Business
Suite Special Edition over other applications to improve integration and
collaboration between its diverse business divisions, Oracle announced
today. New Age invested in Oracle to
provide customers such as Costco.com, Target.com, military exchanges and CDW,
as well as its manufacturer partners, with accurate, more timely information.
After
experiencing sharp growth, New Age outgrew its legacy enterprise resource
planning (ERP) systems from Microsoft.
The company began to evaluate alternative solutions, including Oracle,
SAP and another group of products from Microsoft. New Age’s decision to go with Oracle was
driven by the need for a fully integrated system that would position the
company for further growth while streamlining marketing programs, inventory and
pricing. With Oracle, New Age is able to
provide non-direct customers critical information required to make strategic
business decisions and to gain a competitive market advantage.
Because New
Age has assembled a comprehensive suite of digital photography, computing,
entertainment, imaging and connectivity products, the company needed a way to
better manage information for its vendors and partners. Oracle provided New Age a wholly integrated
suite of applications that will easily allow it to share timely, accurate
information with consumer technology (CT) customers such as HP, Panasonic and Sharp, as well as national and regional
retailers.
“With Oracle’s mid-market Special
Edition offering we can take advantage of enterprise-level functionality that
is affordable and easy for a company of our size to implement and use
effectively,” said Adam Carroll, president of New Age Electronics. “The consumer tech
market is often unpredictable and fast-paced.
But with Oracle, we’ll have the ability to move quickly, to keep pace
with the market and manufacturers, and to ensure that we’re consistent in
meeting deliverables for our customers.”
Building an Integrated,
Flexible Solution
New Age will rely on Oracle Advanced Supply Chain
Planning, part of the Oracle E-Business Suite Special Edition, to build a holistic supply chain management
solution that combines long-range planning with short-term constraint-based
optimization. Oracle applications will
help New Age leverage forecast data to keep supply chain plans up-to-date. Also, available-to-promise optimization and
constraint-based planning capabilities will help ensure maximum
profitability for New Age’s vendors and customers. Oracle Advanced Supply Chain Planning will
allow the company to respond immediately to market shifts, retailer needs and
manufacturer constraints without disrupting the channel. “Delivering our products on-time is essential
to our business,” said Carroll. “With Oracle, not only will we be able to
better meet our product deadlines as our business continues to grow, we’ll be
able to keep customers continuously – and accurately – up to date on the status
of shipments and orders.”
New Age’s world class service
enhancing activities will also improve with Oracle Trade Management. The company needed a way to manage sales and
marketing initiatives across its entire business. Oracle Trade Management will give New Age the
ability to perform cost-benefit analyses to determine the ideal product, price
and promotion for every customer target.
“New
Age Electronic’s investment in Oracle applications will enable the company to
keep pace with its steady growth without sacrificing the level of service its
customers and manufacturer partners count on,” said Frank Prestipino, vice
president, global application strategy at Oracle. “Relying on Oracle’s solution,
New Age will benefit from enterprise-level functionality and capabilities that
are unlike competitive offerings available today.”
About Oracle
Oracle (NASDAQ: ORCL) is the
world’s largest enterprise software company. For more information about Oracle,
visit our Web Site at http://www.oracle.com/.
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