Media Contact:
Jeremy
Morgan
Porter
Novelli
Tel:
310.444.7027
Email:
jeremy.morgan@porternovelli.com
NEW AGE ELECTRONICS’
Los Angeles, CA—July 13, 2005—
New Age Electronics Inc. (New Age), a leading
provider of consumer technology sales and supply chain solutions, is
executing on its aggressive digital entertainment strategy with the addition to
its product portfolio of Internet access and networking products from U.S.
Robotics.
Recognizing that the migration
of computing power into the living room will define the consumer technology
industry in the next decade, New Age provides its offline and online retail
partners with the products and support they need to sell differentiated,
best-in-class digital entertainment solutions.
The agreement with U.S. Robotics adds a comprehensive array of
connectivity products to New Age’s suite of computing, entertainment and
imaging hardware, giving retailers a single source for consumer-friendly
digital entertainment solutions.
Leveraging New Age’s consumer
retail and office technology experience, the two companies will drive U.S.
Robotics’ full line – including analog and broadband modems, Fast Ethernet
Network Cards, Ethernet switches, wireless cable/DSL routers and wireless
adapters – into the consumer and small-office/home office markets.
“The migration of digital entertainment
content to the PC and increased remote working are driving demand of home
networking products, with consumers seeking to connect computers and
peripherals over fast, wireless connections,” said Adam Carroll, president of
New Age. “U.S. Robotics has long been
associated with excellence, reliability and value, and we are confident that
there will be strong interest in these products from retailers and distributors
across all of our online and offline channels.”
[Suggested U.S. Robotics
quote] “New Age has a proven ability to
efficiently drive product into the right channels at the right time,” said
[Name, title] at U.S. Robotics. “This
deal will make the U.S. Robotics brand more pervasive both online and in
regional and national retail environments.”
About New Age Electronics,
Inc.
New Age Electronics is
a sales and supply chain solutions innovator that provides consumer technology
(CT) manufacturers with a broad offering of logistics, distribution and
remanufacturing services. Extensive
experience in the CT industry and a customer-centric approach has made New Age
the provider of choice for manufacturers such as HP, Panasonic and Sharp, and
national and regional retailers such as Big Lots, Aaron’s Rents and Nebraska
Furniture Mart. New Age distinguishes
itself with extremely efficient operations and relentless focus on customer
satisfaction. Founded in 1988, New Age
is headquartered in Carson, Calif. For
more information on New Age, call (310) 549-0000, toll-free (888) 234-0300 or
visit the company’s Web site at http://www.newageinc.com.